Area Insights
Therapy practice market data for North Carolina 28078
ZIP 28078 in North Carolina scores 52 out of 100 (Watchlist) for starting or growing a therapy practice. The area has 71,657 residents, 95% of them insured, and 238 registered therapists. Medicare pays $158.92 for a 60-minute therapy session here.
Opportunity score
52/100
Population
71,657
Median income
$120,831
Insured residents
95.4%
Therapists
238
Therapists per 10K
33.2
Medicare 90837
$158.92
HPSA status
Possible
The Practice Opportunity Score weighs market demand, provider supply, Medicare reimbursement, and shortage-area incentives. It assumes a Master's-level credential; adjust the credential in the interactive report.
Who insures the people in 28078?
Of 71,657 residents in 28078, 69.0% hold employer-based coverage, 3.3% are covered by Medicaid, 9.4% by Medicare, 6.7% buy marketplace plans, and 4.6% are uninsured. Payer mix decides what a practice actually collects, so credential where the coverage is.
| Employer-based | 69.0% |
| Medicaid | 3.3% |
| Medicare | 9.4% |
| Marketplace | 6.7% |
| Uninsured | 4.6% |
How many therapists already practice in 28078?
The National Plan and Provider Enumeration System (NPPES) lists 273 behavioral health providers in 28078: 238 therapists, 24 psychologists, and 11 psychiatrists. That is 33.2 therapists per 10,000 residents, which reads as saturated supply for a market this size.
What does Medicare pay for therapy in 28078?
Medicare's Physician Fee Schedule for the NORTH CAROLINA locality pays $158.92 for a 60-minute psychotherapy session (CPT code 90837), $108.28 for a 45-minute session (90834), and $164.78 for an initial diagnostic evaluation (90791).
| CPT code | Session type | Medicare rate |
|---|---|---|
| 90791 | Initial diagnostic evaluation | $164.78 |
| 90834 | 45-minute psychotherapy | $108.28 |
| 90837 | 60-minute psychotherapy | $158.92 |
| 90847 | Family therapy (patient present) | $105.01 |
| 90853 | Group psychotherapy | $28.82 |
Is 28078 a federal shortage area?
A Health Professional Shortage Area (HPSA) is a federal designation for areas with too few mental health providers. Practicing in one can qualify clinicians for a 10% Medicare bonus and loan repayment programs. A county-level designation exists in this county, but local provider density makes qualification at addresses in 28078 unlikely. Verify with HRSA if the incentives matter to your plan.
Go deeper on 28078
The interactive report adds carrier rankings, demographics, credential-adjusted rates, and a playbook for this market. And if the market looks good, Aria runs eligibility checks and billing follow-up for practices like the ones serving 28078.
Sources: U.S. Census Bureau American Community Survey (ACS) 2024 5-year estimates, the National Plan and Provider Enumeration System (NPPES) provider registry, Health Resources and Services Administration (HRSA) shortage designations, and the Centers for Medicare and Medicaid Services (CMS) Physician Fee Schedule. Last refreshed 2026-02-14T23:24:36.777Z.