Area Insights
Therapy practice market data for Florida 32709
ZIP 32709 in Florida scores 68 out of 100 (Moderate Opportunity) for starting or growing a therapy practice. The area has 1,696 residents, 93% of them insured. Medicare pays $160.37 for a 60-minute therapy session here.
Opportunity score
68/100
Population
1,696
Median income
$73,224
Insured residents
92.6%
Therapists
n/a
Therapists per 10K
n/a
Medicare 90837
$160.37
HPSA status
Possible
The Practice Opportunity Score weighs market demand, provider supply, Medicare reimbursement, and shortage-area incentives. It assumes a Master's-level credential; adjust the credential in the interactive report.
Who insures the people in 32709?
Of 1,696 residents in 32709, 48.3% hold employer-based coverage, 13.3% are covered by Medicaid, 9.8% by Medicare, 13.1% buy marketplace plans, and 7.4% are uninsured. Payer mix decides what a practice actually collects, so credential where the coverage is.
| Employer-based | 48.3% |
| Medicaid | 13.3% |
| Medicare | 9.8% |
| Marketplace | 13.1% |
| Uninsured | 7.4% |
How many therapists already practice in 32709?
The National Plan and Provider Enumeration System (NPPES) lists no behavioral health providers registered to 32709. Nearby ZIPs may still serve this population.
What does Medicare pay for therapy in 32709?
Medicare's Physician Fee Schedule for the REST OF FLORIDA locality pays $160.37 for a 60-minute psychotherapy session (CPT code 90837), $109.46 for a 45-minute session (90834), and $166.33 for an initial diagnostic evaluation (90791).
| CPT code | Session type | Medicare rate |
|---|---|---|
| 90791 | Initial diagnostic evaluation | $166.33 |
| 90834 | 45-minute psychotherapy | $109.46 |
| 90837 | 60-minute psychotherapy | $160.37 |
| 90847 | Family therapy (patient present) | $105.86 |
| 90853 | Group psychotherapy | $29.27 |
Is 32709 a federal shortage area?
A Health Professional Shortage Area (HPSA) is a federal designation for areas with too few mental health providers. Practicing in one can qualify clinicians for a 10% Medicare bonus and loan repayment programs. A county-level designation may apply to addresses in 32709. Verify your exact practice address in the HRSA shortage area tool before counting on the incentives.
Go deeper on 32709
The interactive report adds carrier rankings, demographics, credential-adjusted rates, and a playbook for this market. And if the market looks good, Aria runs eligibility checks and billing follow-up for practices like the ones serving 32709.
Sources: U.S. Census Bureau American Community Survey (ACS) 2024 5-year estimates, the National Plan and Provider Enumeration System (NPPES) provider registry, Health Resources and Services Administration (HRSA) shortage designations, and the Centers for Medicare and Medicaid Services (CMS) Physician Fee Schedule. Last refreshed 2026-02-14T23:29:42.965Z.